Hype Type Studio

Stockton International Riverside Festival
Art Direction, Identity & guidelines, Advertising, Posters, Website, Marketing materials, Brand consultation, Brochure
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Hype Type have launched a new identity and direction for Stockton International Riverside Festival 2009. Taking place in the town every year, the festival features street theatre, circus, dance, music and pyrotechnics from world class artists and performers. The streets and public spaces of Stockton are transformed into an arena for astounding shows from large scale spectacular events to intimate experiences.

The + symbol reflects the unique cultural combination of SIRF; dance + theatre + music + art. We used it to visually link each aspect of the identity, harnessing the energy and excitement of the Festival.

The photography led direction concentrates on strong visuals from previous festivals, conveying a reality and excitement of what to expect from this years event.

We have developed a system which creates a complete methodology for the identities application and handling across all platforms. Images are paired with typography to promote key brand messages. The photography is echoed in type, reinforcing the brand in the minds of the audience.
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View SIRF '09 Website