Michael O’Connor Furniture
Michael O’Connor Furniture
Identity, Marketing materials, Advertising, Stationery, Signage
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We were approached by Michael O'Connor to rebrand their furniture retail business. The classic logotype uses upper case characters, yet the typography is open and has a delicate nature. A nod to furniture is added within the type which adds elegance to the brand. To add warmth, reality and appeal to the brand, close up images of materials and substrates are used with the logo. Creating a visual link to the quality of the furniture.