Coca-Cola
The Coca-Cola Company
Energy Drink proposal, Art Direction, Design, Name, Brand consultation
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We were asked to provide creative concepts and direction for Coca-Cola’s new energy drink. Design a can and identity, positioning the brand for the action sports market.
The proposal focused on developing visuals which would appeal to a wide range of consumers. It was important that action sports athletes used the drink to cope with their physical demands at the same time inspiring the working class man. The can is double the size of their main competitor with a similar retail price. ‘Double the Hit’ was an important message communicated as a part of the branding. A feeling of energy and excitement is created, providing the desired look for the market. ‘Double the Hit’.