http://hypetype.co.uk Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction Wed, 18 Aug 2010 18:57:38 +0000 http://hypetype.co.uk en http://hypetype.co.uk/576986/Quiksilver http://hypetype.co.uk/576986/Quiksilver Wed, 18 Aug 2010 18:57:38 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 576986 Quiksilver Graphic Design, Art Direction, On-garment Branding — Full case study coming soon... http://hypetype.co.uk/576986/Quiksilver http://hypetype.co.uk/351327/Salvation-Nike-Inc http://hypetype.co.uk/351327/Salvation-Nike-Inc Fri, 13 Aug 2010 18:06:31 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 351327 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/salvation_logo_black.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/salvation_store.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/Salvation_bizcard_hypetype.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/Salvation_bag_large.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/Salvation_bag_small.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/salvation_spoken_here.jpg" border="0" width="670" height="289" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/salvation_tshirts_hypetype.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/salvation_swingtags.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/salvation_receipt_holder.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/salvation_machado_billboard.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/salvation_billboard_ads2.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/salvation_billboard_ad3.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/351327/salvation_whisper.jpg" border="0" width="670" height="191" align="left" /> Salvation (Nike Inc.) Brand Identity, Design, Art Direction, Advertising, Packaging, Stationery, Look Book, Retail Design — Visual language, identity and retail store design for Salvation, a youth energy brand that lives to introduce new thinking to the world of sports, art & fashion, meticulously curated with an editor’s eye and an artist’s imagination. The keyhole logo represents the gateway to a secret world of which insiders already hold the key. The stark, simple graphic icon is instantly recognisable and becomes the symbol that encapsulates the overall brand. It has been designed to embody the idea of discovery and exploration. We named it The Gateway. The Gateway allows Salvation a symbol that is strong enough to stand alone with or without the logo type. In it’s design and limited colour palette, the Gateway becomes a focal point for the viewer. The Gateway is meant to be looked through, or imply that it acts as a portal. This thinking lends itself to limitless applications including die cutting, mirrored surfaces, and negative space projections. — www.salvationstore.com — http://hypetype.co.uk/351327/Salvation-Nike-Inc http://hypetype.co.uk/503540/Salvation-Lookbook-Nike-Inc http://hypetype.co.uk/503540/Salvation-Lookbook-Nike-Inc Thu, 05 Aug 2010 22:20:27 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 503540 Previous&nbsp;/&nbsp;Next image<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/salvation_cover_1.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook1.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook2.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook3.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook4.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook6.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook7.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook8.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook9.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook10.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook11.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook12.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook13.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook14.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_lookbook15.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_detail1.jpg" border="0" width="670" height="525" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_detail2.jpg" border="0" width="670" height="525" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_detail3.jpg" border="0" width="670" height="525" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/503540/Salvation_detail4.jpg" border="0" width="670" height="525" align="left" /> Salvation — Season 1 Lookbook (Nike Inc.) Brand Identity, Design, Art Direction, Lookbook, Print — Lookbook design and art direction for Nike's Salvation Brand. After completing the identity and visual language for Salvation I was asked to design a lookbook to coincide with the launch of the Salvation brand and store. The first seasonal book presents a comprehensive look at two artists (Jonathan Zawada & National Forest) through original artwork, their process and studio environment. These artist collaborations are at the forefront of the Salvation creative experience. — www.salvationstore.com — Commissioned through Group Picture http://hypetype.co.uk/503540/Salvation-Lookbook-Nike-Inc http://hypetype.co.uk/236852/Commonwealth-Stacks http://hypetype.co.uk/236852/Commonwealth-Stacks Mon, 26 Jul 2010 18:18:40 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 236852 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/stacks_team_boards.jpg" border="0" width="670" height="620" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/HT_Stacks_MotorSport_boards.jpg" border="0" width="670" height="620" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/stacks_boards2.jpg" border="0" width="670" height="620" align="left" /> Skateboard Designs Previous&nbsp;/&nbsp;Next image<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/Stacks_logo_9.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/Stacks_logo_1.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/Stacks_logo_2.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/Stacks_logo_3.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/Stacks_logo_4.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/Stacks_logo_5.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/Stacks_logo_6.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/Stacks_logo_7.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/Stacks_logo_8.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/Stacks_logo_10.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/Stacks_logo_11.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/236852/Stacks_logo_12.jpg" border="0" width="670" height="502" align="left" /> Logos Commonwealth Stacks Design, Art Direction, Identity, On-garment Branding, Skateboard Graphics — In 2000, Stacks began making small runs of t-shirts and skateboards in Los Angeles. Stacks grew organically and attracted a following of artists and skateboarders worldwide. The brand embodied the creative side of skateboarding, and became an influential part of west coast visual culture. In 2010, founder Michael Leon partnered with skateboarding legend Reese Forbes to relaunch Stacks as an authentic skate brand. Combining world class skateboarding, the finest hardgoods craftsmanship and the graphic heritage of Stacks, they set out to create a more refined perspective on the skateboarder’s lifestyle. Stacks approached Hype Type to design a series of skateboards graphics and on-garment branding with focus on quality, style, attention to detail, and authenticity. http://hypetype.co.uk/236852/Commonwealth-Stacks http://hypetype.co.uk/259121/UCLA-Athletics http://hypetype.co.uk/259121/UCLA-Athletics Mon, 19 Jul 2010 21:52:48 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 259121 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/259121/UCLA_cover.jpg" border="0" width="670" height="728" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/259121/UCLA_1.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/259121/UCLA_2.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/259121/UCLA_4.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/259121/UCLA_3.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/259121/UCLA_5.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/259121/UCLA_6.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/259121/UCLA_7.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/259121/UCLA_8.jpg" border="0" width="670" height="435" align="left" /> UCLA Investing In Champions Book Design, Art Direction — An important document for UCLA Athletics, Investing in Champions is sent out to individuals & organisations looking to invest in the program. Investing in Champions takes its inspiration from within the heart of UCLA Athletics Brand. Bold use of colour and typography feature heavily in expressing the confidence and ambition of the UCLA teams and sports. Numbers are integral to nearly all sports and become one of the key aesthetics within the ‘Investing in Champions’ document. Large overprinted page numbers are styled shirt graphics to suggest the athletic nature of this document. Large full and half page expressive sports images vary the pace of the document and give breathing space to pages full of large amounts of data. The book is printed on uncoated stock throughout and features overprints in the two brand spot colours. — Commissioned through Bright Design http://hypetype.co.uk/259121/UCLA-Athletics http://hypetype.co.uk/378510/Vanit-Wine http://hypetype.co.uk/378510/Vanit-Wine Fri, 04 Jun 2010 22:40:17 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 378510 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/378510/HT_VaniteWine_bottles.jpg" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/378510/HT_VaniteWine_bottles_detail2.jpg" border="0" width="670" height="502" align="left" /> Vanité Wine Art Direction, Brand Identity, Packaging — We were approached by Vanité Wines to rejuvenate their wine packaging & brand identity. Produced in very limited quantities, Vanité Wines are hand-crafted and made from fruit from select, award-winning, small-lot vineyards in Napa and Sonoma Valley, California. http://hypetype.co.uk/378510/Vanit-Wine http://hypetype.co.uk/445443/Nike-Livestrong http://hypetype.co.uk/445443/Nike-Livestrong Thu, 03 Jun 2010 14:13:09 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 445443 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/445443/livestrong_hypetype.jpg" border="0" width="670" height="502" align="left" /> Nike Livestrong Graphic Design, On-garment Branding — Full case study coming soon... http://hypetype.co.uk/445443/Nike-Livestrong http://hypetype.co.uk/275911/United-Future http://hypetype.co.uk/275911/United-Future Sun, 28 Mar 2010 05:12:38 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 275911 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/275911/UnitedFuture1.jpg" border="0" width="670" height="543" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/275911/1_ALL-CLOSED.jpg" border="0" width="670" height="448" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/275911/3_INTRO.jpg" border="0" width="670" height="522" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/275911/4_WHO-WE-ARE.jpg" border="0" width="670" height="979" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/275911/6_CASE-STUDIES-1.jpg" border="0" width="670" height="789" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/341/275911/7_CASE-STUDIES-2.jpg" border="0" width="670" height="1237" align="left" /> United Future Graphic Design, Art Direction, Information Architecture, Website Design — United Future is an interactive ideas company with offices in both Los Angeles and Seattle. The brief was to retain the existing company branding but make the United Future website more aesthetically focused and contemporary - bringing a fresh, clean and minimal appearance to the United Future online presence. The new website uses a simple yet sophisticated cascading navigation system, focussing the user's attention on key content areas. http://hypetype.co.uk/275911/United-Future http://hypetype.co.uk/173684/Twitter http://hypetype.co.uk/173684/Twitter Thu, 14 Jan 2010 16:18:02 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 173684 http://hypetype.co.uk/173684/Twitter http://hypetype.co.uk/173677/Blog http://hypetype.co.uk/173677/Blog Thu, 14 Jan 2010 16:18:01 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 173677 http://hypetype.co.uk/173677/Blog